The Brief
Lagardère Travel Retail, a leader in travel retail, sought to transform their Aelia Duty Free store at Luton Airport into a magical Christmas destination. They entrusted us with creating eye-catching POS displays and festive decor that would bring the holiday spirit to life for travellers on the move.
The Client’s Unique Challenge:
Our team delivered a creative concept that combined elegance and seasonal cheer. The centrepiece: a striking red vintage car brimming with oversized golden and red presents, adorned with lush garlands and ornaments. Strategically placed festive POS displays seamlessly integrated with the retail environment, drawing attention to products while creating a warm and inviting atmosphere. Every detail was tailored to evoke a sense of holiday wonder, ensuring a memorable experience for travellers.
Objective
We deployed a strategic print supply chain, ensuring every Heartwood Inns location had the materials needed to execute flawless hospitality, including:
Execution
A jolly success. The transformation turned heads and brought smiles, with Lagardère praising the attention
to detail and the flawless execution. The decor not only enhanced the shopping experience but also created
Instagram-worthy moments for customers, adding to the holiday magic.
Outcome
Mission accomplished, with sparkle and joy.
